Privacy and Data Protection Policy


Lichfield Aparthotel is committed to keeping the information you provide to us in a secure manner. The Privacy and Data Protection Policy (“Privacy Policy”) is intended to inform you on how we gather, store and utilise your information. This Privacy Policy has been developed in accordance with the requirements established by the EU General Data Protection Regulation 2016/679 (“GDPR”), and is effective as of 4th May 2018.
This policy may change from time to time, and should we make any material changes we will make the updated Notice available to you on our website.

Ways in which we collect your data

There are a number of ways that Lichfield Aparthotel collects data:
When you use our website or app, on any device, to make a booking, enquiry or request
When you contact our central reservations office by phone, email or WhatsApp to make a booking, enquiry or request
When you subscribe to our mailing list via our website
When you engage with us on our social media channels
When you sign up to participate in a competition we operate
When you complete the standard registration form during the check-in process
When you log on to access the free WiFi at any of our residences
When you choose to engage with surveys about your experience at our Residences either during or after your stay
When you visit any of our Residences and your image is recorded by our CCTV system

How we use your data for your booking

The data you share with us will be used to facilitate your booking and to ensure you have the best possible experience during your stay with us.
When you make a reservation with Lichfield Aparthotel, we record your contact details, as well as any information you choose to share with us, such as personal preferences and requests about how you would like us to prepare for your arrival. This includes details relating to health matters, such as requirements for wheelchair access, or particular food allergies. We also record names and ages of children, where provided by you, for the purpose of preparing welcome packs that are age appropriate.
This information also enables us to contact you after you check-out (in case you’ve forgotten something for example), to request any payments due to us that have not been previously settled, and to recognise you as a repeat guest if you stay with us in future.
This information is stored on our central reservations system for a period of six years, or longer if you stay with us again within that timeframe.

Your privacy on our website

Please note our websites and other digital platforms may contain links to third party websites/platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our won digital platforms. We therefore recommend you check the privacy and security policies of each and every other website / platform you may visit.

How we use your data for marketing

If you choose to opt in to our marketing database, we will contact you via email or via push notifications (within our App) with news, updates and special offers we believe will be of interest to you. We will only add you to our marketing database with your express consent.
You can automatically unsubscribe from our mailing list at any time by clicking on the ‘unsubscribe’ link found at the bottom of every email we send. You can also turn off App notifications in the settings area of your mobile device, or simply delete the App.

CCTV on site

We operate a closed circuit television camera (CCTV) system in the communal spaces within our Residences, and in our car parks. We do this for reasons of security and for our legitimate interests as a business operating 24 hours a day, 365 days a year.

Our commitment to your privacy

Keeping your data secure:
The information you have provided to us will solely be used for the purposes outlined above, will be stored securely, and will never be shared with third parties unless this is required in order to perform a service you have requested (for example, access to our free WiFi in each Residence). At no time will your information be shared with any third party for their own marketing purposes.
Your rights:
You may at any time request details of your personal information we have on file by sending an email to . You can also contact us by calling +44(0)1543 254 270.
You also have the right to request that your data be deleted from our systems using the same contact details listed above.
Before acting on such a request we will take reasonable steps to verify your identity to prevent anyone from requesting action that you have not authorised.